tmobile: nba all star weekend

environment Design.

NBA Jam Session 2011. Balls out. All flash. Nothing else to be said but "Go big or go home". Fortunately, with D-Wade as the T-Mobile sponsored player, stepping up to those parameters was no problem.

Using a grayscale palette of photography set against the signature T-Mobile magenta, overlapping stills of D-Wade in motion illustrated the fluidity of movement throughout the space.The sequential imagery and bold scale created an environment evoking the power, grace and motion of the game. Limited edition posters, a geodesic dome and interactive stations set alongside an indoor court were designed to give fans the opportunity to truly live and immerse themselves in the game they love.

Real talk.

All photography provided by Getty Images, T-Mobile and the NBA


John James

Design Direction