Sapporo igloofest

VIDEO + FILM.
Social content.

 

Sponsored by Sapporo Legendary Biru, Igloofest is an annual outdoor music festival which takes place at the Old Port of Montreal in Montreal, Canada. Focused around EDM and a millennial audience, Igloofest is composed of 4 thematic phases encouraging more engagement from attendees.

When looking at photographic aesthetic for Sapporo, our theme After Dark - as a photographic style - has a certain mystery or moodiness to it. The visuals directly relate to the Japanese Samurai roots in the sense that they are polished, thoughtful, mysterious and unexpectedly layered - you see something new everytime you look them.

Elements such as depth of field, color tone, moody lighting (either high key lighting - where a distinct element is highlighted against a dark backdrop or a beautifully diffused afterglow - an effect that we see created from the collective light of a city or an area of a city) and focus, in this case from the first person perspective, to establish a distinctly Sapporo point of view. Our audience is selective with how they curate their life, including how they navigate a brand and their lifestyle. This visual style embodies a differently elevated point of view.   


John James
Jessica Liew

Design Direction
Campaign words