nutty king

branding +
package design.

Nutty King is a range of premium organic nut butters created by entrepreneur Josh Zabar. Zabar wanted to present the market with a sophisticated superfood alternative to run-of-the-mill products currently available on shelf. This luxury packaging treatment - hand-lettered + illustrated, gold foil stamp on heavy weight coloured glass jars, topped with brushed brass - is directed at the informed, cultured and affluent consumer. Available primarily through subscription and online.