Nike running 2014

installation +

Nike Running 2014 Innovation Lab. 
You don't need to lay claim to an olympic medal. If you have a body, you are an athlete. 

The human body is an incredible machine - built for power, speed and resilience amidst the elements. The 2014 Running Innovation Lab was a collaborative summit set to define the path of how Nike would approach athletes of the present and future. The installation and environmental graphics detail the history and project the future of running in North America through the lens of Nike Brand.

John James
Wolf + Wilhelmine

Creative Direction