tmobile: psw 2009
tradeshow booth concept
Initially concepted for the PSW 2009 Tradeshow in Las Vegas, this post-apocalyptic booth had an aesthetic that was reminiscent of early Ridley Scott circa Alien era combined with the glow of Superman’s home planet, Krypton. The luminescent, mottled surface of the dome was meant to give tradeshow goers the sense that they were walking into an other-wordly, and unknown experience.
Created for the Photoshop World 2009 Tradeshow in Las Vegas, this sleek, perfect bound brochure was designed to mimic the luxe feel of the exhibition booth. Since most of the budget had been allocated to booth production, elements of the book were designed to simulate fine details such as embossing and die cuts.