During Easter of 2015, Ferrero Rocher wanted to transport lovers of their chocolate to another world.

Tired of the traditional pastel Easter Bunny and Egg Hunt trope, we decided to take a different approach. Through the looking glass, and with the aid of Instagram and Facebook, we reinterpreted Lewis Carroll's rich and mood driven tale of Alice in Wonderland. Reinventing the landscape of Wonder through miniature sets, washes of colour, and halting pieces of short film, we exposed viewers to an intimate view of the White Rabbit's world - allowing them to follow as he tumbled through realms of  teacups, garden, tabletops, and of course, chocolate. 

Creative/art direction, photography + set design by John James.
Campaign words by Andrea Turner.

ferrero rocher:
down the rabbit hole

easter 2015 social campaign