Diesel: only the brave

Package Design.

Created for L'Oreal Fragrance line, Diesel: Only The Brave, this packaging references two of the most prevalent influences in my illustrative work...John James Audubon + the Natural World.

As part of an emerging artist invitational, a juried selection of creatives were invited to reinterpret the identities of two Diesel Fragrances; Only the Brave and Fuel for Life, in their distinctive style. Final pieces went on touring exhibit beginning with an Expo in New York's Soho district.

Images (found, pillaged and plundered) were collaged by hand, photographed and digitally reworked.


Featured in Viction:ary Special Edition: Artist Collaborations on Packaging Design
Shown at KDU x Diesel, Only the Brave: Exhibitions of Bravery

John James
Fabrice Gibert-Darras

Creative Direction
Creative Manager