the college inn social kitchen
The Social Kitchen is a food truck presented by College Inn that is powered by Facebook "likes".
The viewing audience and visitors to College Inn's various media channels had the opportunity to pay it forward through the online experience, exchanging "likes" for bowls of hot soup served from the food truck placed at different locations in New York.
Designing this campaign was intense because for everything to fall into place, a mass of assets needed to be designed in a short period of time to inform a wide variety of media. But, as usual, it all worked out in the end. Start to finish, the team was incredible.
2014 PRO Awards, Best Sampling or Trial Recruitment Campaign (Finalist)
Jeff Limon + David Byrd
Sara Steinberg, Meg Gallagher + Patrick Maravilla
Kevin Brown, Josh Kanner, Kenny Crosby + Aaron Mcguire
Art Direction, Design + Illustration