Veer Backstory was a narrative created around the lifestyle, history and personality, 4 individuals of varying age ranges. Using imagery & type sourced from Veer.com., an immersive online experience was created, allowing the viewer to travel backward and forward through depth of active space revealing the story behind each persona as the viewer progresses through the site.
Each backstory was lovingly constructed as an extension of the print campaign of the same name.
Julia Williams + Dave McKean
Stephen Peasley + Travis Gertz
Design + Illustration